We are so excited to share that Voyage Chicago recently interviewed one of our founders, Sterling Berry, be sure to check out the feature and learn more about the story behind AIM Equine!

Meet Sterling Berry of AIM Equine Products

Sterling, can you briefly walk us through your story – how you started and how you got to where you are today.
My Mom and I started AIM Equine in September of last year. My uncle is a polyurethane manufacturer in Colorado, and Mom mentioned the potential to apply his new polyurethane material to the equine industry, which she and I grew up in and are still active in today.

After a bit of badgering on her part, I went down to Wellington, Florida to meet with her and my uncle in March. We had a great meeting and I started to put the business side of the company together – LLC, patent, logo, website, etc. We launched in September and have been attending conferences, expos and horse shows across the country to get the word out about our products!

Although my Mom and I are both co-founders, I consider her the product developer and she is always coming up with new ideations for the material! Right now we are focused on our Half Round, which is a hemisphere that is applied to the horses’ hooves at night to relieve soreness, pain, acute lameness, etc. It’s like Dr. Scholl’s insert for horses!

We are both very excited to have created an equine company that creates products that help our hardworking, competition partners – the horses! My Mom competed in everything from Barrel Racing to Amateur Owner Hunters all throughout school and has also been involved in the Thoroughbred industry.

For the last twenty years, she has concentrated on Dressage and breeding sports horses. She currently co-owns OTJ Sporthorses, a premier facility for raising young horses located in Maple Park, IL. She travels to Wellington in the winter to enjoy all the equestrian mecca has to offer.

I started riding at age five and have enjoyed everything from Pony Club Rallies to USEF/Pessoa Hunter Seat Medal Finals to IHSA Competition with Miami University. I worked at the United States Hunter Jumper Association straight out of college and continue to enjoy the sporadic opportunities to ride while working full time and launching AIM!

Has it been a smooth road?
I think it’s a massive struggle to create a company from scratch, especially when you have never done it before! Although we are very new in our journey, I continue to marvel at how there are no “right” answers when making your own business decisions, and that you must do really good research and trust your gut…. Click here to check out the full feature on Voyage Chicago!


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Please contact us with any questions or for additional information.

630.337.8014 - orders

630.212.4004 - product info

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